Getting your iOS app featured on the Apple App Store is a major achievement. Featured apps receive massive visibility, higher downloads, and instant credibility. However, Apple’s editorial team follows strict guidelines when choosing which apps deserve the spotlight. For startups and businesses working with an experienced iOS app development company, understanding these requirements can significantly improve the chances of being featured.
In this blog, we’ll break down the proven steps that can help your app stand out and earn a feature spot on the App Store.
Understand What Apple Looks For in Featured Apps
Apple features apps that offer exceptional user experience, innovation, and performance. It’s not just about functionality—it’s about how well the app solves a problem and delights users.
Apple usually favors apps that:
Have a clean and intuitive design
Use the latest iOS technologies
Perform smoothly without bugs or crashes
Provide value to users in a unique way
Working with a professional iPhone App Development Company India ensures your app is built with Apple’s quality standards in mind from day one.
Focus on Exceptional UI and UX Design
Design plays a huge role in getting featured. Apple strongly emphasizes aesthetics and usability. Your app should:
Follow Apple’s Human Interface Guidelines
Have consistent typography and color schemes
Offer seamless navigation
Be optimized for all iOS devices
An experienced iOS app development company like Netscape Labs prioritizes user experience and ensures the app feels natural within the Apple ecosystem.
Ensure High Performance and Stability
Apple rarely features apps with technical difficulties. Before submitting your app:
Fix all bugs and crashes
Optimize loading speed
Test across multiple iOS versions and devices
Regular testing and performance optimization are essential. A reliable iPhone App Development Company India can help conduct thorough QA testing to ensure your app meets Apple’s performance expectations.
Optimize App Store Listing (ASO)
App Store Optimization (ASO) increases visibility and plays a role in Apple’s editorial decisions. Key elements include:
A compelling app title and subtitle
Clear, keyword-rich description
High-quality screenshots
A professional app preview video
Using keywords like “iOS app development company naturally in your content can help align your app with search intent while maintaining readability.
Use the Latest Apple Technologies
Apple prefers apps that adopt new features quickly. Integrating the latest technologies shows innovation and commitment to the platform.
Consider implementing:
SwiftUI
ARKit
Widgets
Apple Pay
HealthKit or Core ML (if relevant)
Apps that showcase what’s new in iOS often catch the attention of Apple’s editorial team.
Localize Your App for Global Reach
Apps with global appeal stand a better chance of being featured. Localization includes:
Translating app content
Adapting visuals for different regions
Supporting multiple currencies or languages
An experienced iOS app development company can help you plan and execute localization strategies effectively.
Submit Your App for Featuring Consideration
Apple allows developers to submit apps for feature consideration through App Store Connect.
Steps:
Log in to App Store Connect
Select your app
Click on Promote Your App
Submit a feature request
Share why your app is unique and valuable
Make sure your app is fully ready before applying.
Build a Strong User Reputation
Apps with positive user engagement and reviews are more likely to be featured. Encourage users to:
Leave honest reviews
Provide feedback
Share your app
High ratings signal quality and trustworthiness to Apple.
Partner with the Right iOS App Development Company
Choosing the right development partner can make all the difference. A professional team like Netscape Labs understands Apple’s ecosystem, design principles, and performance standards.
As a trusted iPhone App Development Company India, Netscape Labs helps businesses build high-quality iOS apps that meet Apple’s technical and editorial expectations.
Conclusion
Getting your iOS app featured on the Apple App Store requires more than luck—it demands quality, innovation, and attention to detail. From user experience and performance to ASO and technology adoption, every aspect matters.
By partnering with an experienced ios app development company like Netscape Labs, you can significantly improve your chances of standing out in Apple’s highly competitive ecosystem and achieving App Store success.